Art marketing is a mystery to many artists. Let’s face it. Art is hard to sell! Ask any of your artist friends and they’ll tell you all the obstacles that get in the way. So how are emerging artists supposed to break through and reach new fans? In this post, we will be tackling five art marketing tips that can help any emerging artist stay on top of their game, get more views, more likes, and ultimately sell more art.
1. Analyse The Market
Selling artworks is relatively difficult compared to other professions. This requires you to understand what the market wants, what people are buying. As an artist, you may create things that you like, but if people do not like it, artworks end up being expensive items in your closet or attic, instead of in a well-lit room in someone’s house or office. Therefore, always keep a very close eye on customer trends and preferences as an artist. As long as you are continuously researching the market, you will stay abreast of what you can do to improve your products and how to beat the competition. You’ll also be able to determine the types of prices that people are willing to pay for your artwork when you sell it online for example.
2. Set Effective Goals
You’re an artist. You have an inherent desire to create and if you don’t channel it in the right way, you might never reach a wider audience. It’s important to keep your goals in mind because it gives you clarity and direction, so you can get more creative when you approach your work. You need to make sure that your objectives are actually useful. That’s why it’s so important to “first think, then strategize, then execute.” By doing this, you’ll find that not only will you wind up with more attainable results — the byproduct of setting effective goals — but you’ll also get results that lead to even more effective goals.
3. Get Your Profile Noticed
Social media has opened a new array of opportunities for artists. Today, it is easier than ever to gain customer attention on the Internet. Getting your profile noticed is not as difficult as one may think. It requires some imagination, some interaction, and sharing. A clean design will catch the eye. High-quality profile images are a must. Use engaging language to attract attention and show off your personality.
4. Engaging With Your Audience
As an artist, you have to stay true to your artistic vision. That means you have to speak authentically to people and reflect the ideas that make your art unique. To be successful in the field of art marketing, it is important to get your audience engaged. There are many ways to do this and these range from using email marketing, social media, and blogging. These are all platforms for you to promote your art while engaging with your audience. If you don’t know how to start, one of the best ways to learn how you can engage your audience is to learn from other artists in your field.
5. Be Consistent
Consistency is the pillar of success. Achieving your goals requires disciplined time planning and consistent application of strategies to achieve success. You must teach yourself every day to improve your abilities. Create a routine for your marketing tasks; set daily reminders, share consistently, and engage with customers online to connect with new fans. You’ll see the rewards sooner than you expect!